The Revenue You're Missing Is Already On Your Site.
PostIntent turns the 75–95% of visitors who never convert into a second revenue stream—using intent-based direct mail powered by CallReady and ModernPostcard.
You win the click. Then the money disappears.
Lead generation has a silent problem: most traffic never converts.
Not because it wasn't interested. Because it wasn't ready yet.
Until now, that intent vanished.
PostIntent captures that lost signal and turns it into a monetizable audience for local advertisers.
- Keep selling your leads as you do today
- Monetize non-converters automatically
- Turn wasted traffic into recurring revenue
Install once. Earn whenever campaigns run.
1. Install the PostIntent Pixel
A lightweight script captures anonymous visit signals across your site.
2. Intent Pools Form
Traffic aggregates by geography (ZIP radius) and page or product category.
3. Advertisers Buy Local Intent
Example: "Dallas Roofing Intent" or "Phoenix Medicare Intent."
4. Postcards Are Mailed
ModernPostcard handles identity resolution, printing, postage, and delivery.
5. You Get Paid
Publishers earn revenue share whenever campaigns activate against pools that include their traffic.
PostIntent sits beside your existing revenue.
Your traffic
Visitors arrive
Existing
Lead Conversion
Your current buyers
New
PostIntent Capture
Second revenue stream
More revenue from the same traffic.
No operational change.
What you get as a Founding Publisher
New revenue stream
Monetize non-converting visitors without selling additional leads.
Zero fulfillment burden
No list building, no creative production, no mail operations on your side.
Brand-safe participation
You are a tenant of the network—no audience data is exposed to you.
Attribution + lift reporting
We can map incremental lift and campaign impact at the market level.
Customer exclusions
We can exclude known customers where needed to keep targeting clean.
Founder advantages
Early publisher priority in vertical pools + preferred commercial terms.
Founding publishers shape the network.
PostIntent is launching with a limited founding cohort of publishers across high-intent verticals.
This group becomes the initial supply layer of the PostIntent Network.
- Preferred revenue share (founders-only)
- Priority vertical positioning
- Early advertiser demand
- Direct onboarding support
Exact commercial terms provided after qualification call.
See it in action
Estimate your monthly residual income as a PostIntent publisher.
Fixed cost per card
Of total order value
Estimated Monthly Residual Income
50 orders × 1,000 cards × $0.65 × 5%
$1,625
* Actual payout depends on your traffic and advertiser traction.
Who this is for
Great fit
- Lead gen publishers with meaningful traffic volume
- Affiliate/content sites in local intent verticals
- Agencies running multiple publisher properties
- Networks with traffic that currently doesn't monetize (declines, non-converters)
Not ideal (yet)
- Sites with minimal traffic (we can still review—just expect a longer ramp)
- Publishers unwilling to add a pixel or share basic traffic/vertical info
How you get paid
Publishers are paid via a revenue share when advertisers run campaigns against the network's aggregated intent pools.
You don't need to sell anything to advertisers to earn, our network sells the campaigns.
- Payment cadence: monthly (typical)
- Reporting: campaign activity summaries + payout statements
- No charge to install
Publisher payout terms vary by vertical, geography, and campaign volume. Final terms are presented after onboarding approval.
Frequently Asked Questions
Apply to be a Founding Publisher
Limited spots available. We'll review your application within 48 hours.
Why This Exists
For years, publishers have built massive traffic engines.
But monetization tools only capture a fraction of visitor intent.
PostIntent was built to unlock the rest of that value—using offline activation that bypasses the noise of modern digital retargeting.
Powered by CallReady and ModernPostcard, the network connects publisher intent signals with local advertiser demand.
The PostIntent position:
“Monetize the traffic you can't convert.”